The highly anticipated film "Snow White," a live-action remake of the classic fairy tale, had a lukewarm debut at the North American box office, grossing just $43 million in its opening weekend, A2 CNN reports. That's well below initial expectations of a $48-58 million opening.
Despite topping the box office, “Snow White” lags far behind the success of Disney’s 2015 “Cinderella,” which grossed an estimated $91.8 million in its opening. Experts suggest that audiences may be tired of remakes of classic films.
Another factor that has affected the film's performance is the numerous controversies before the premiere. The choice of Rachel Zegler as Snow White caused reactions due to her Colombian origin. Similarly, the inclusion of Gal Gadot as the Evil Queen became a subject of debate due to her mandatory military service in Israel.
The film also changed the classic figure of the Seven Dwarfs, replacing them with magical creatures, which prompted criticism from actor Peter Dinklage.
Despite the controversy, some analysts believe that the film's main audience – families and children – were not greatly affected by these issues.
Overall box office receipts are down 7% compared to last year, but experts predict a possible increase as the summer season approaches and big premieres, like "A Minecraft Movie" on April 4.
According to analysts, this is the nature of the film industry, with weak periods followed by great successes. (A2 Televizion)
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