Albanian youth have little knowledge of intangible cultural heritage and often confuse it with museums. This is what Blerta Tuci said in an interview with “Dita jonë” on A2 CNN. According to her, this is the conclusion of a study conducted by the “Heritage is our Brand” project, which included over 1,000 young people aged 16 to 33 in 12 regions of the country and in the diaspora.
According to the project representative, Blerta Tuci, Tirana has occupied the largest space in the information, while emphasizing collaborations with schools, youth centers and municipalities.
"The results show that the greatest knowledge is about archaeological heritage and less about crafts and traditions. The study has been extended to 12 counties and we have tried to go beyond the territorial space. The largest space in information is occupied by Tirana. We have had cooperation with schools, youth centers and city municipalities. The results show that the greatest knowledge is about archaeological heritage and less about crafts and traditions," Tuçi said on A2 CNN.
Unlike young people within the country, those in the diaspora display a deeper understanding and desire to preserve cultural customs, often as a result of the need to preserve identity, she emphasizes.
Another positive finding of the questionnaire is the role of the family, which remains the main institution for the transmission of cultural heritage between generations.
"The family has not lost its role as a transmitter of family and ethnic historical information. For us, this is important because it shows that the family is the main institution for transmitting heritage."
The study's authors recommend that intangible heritage, including those elements listed by UNESCO, be more widely integrated into school curricula and promotional activities to raise awareness among young people.
(A2 Televizion)