Heritage as a brand, folklore from generation to generation as the spiritual wealth of Albanians

Nga Luela Myftari
2025-03-07 15:19:00 | Kulturë

From iso-polyphony to the songs of Tropoja, Albania, which is waiting to list the lute as a UNESCO World Heritage Site, is the same country that passes on these spiritual treasures from generation to generation, but has no policy or approach to introduce them, even in educational curricula. For a more concrete plan, there was also a meeting with researchers and academics who have been compiling such files for years. The EU Delegation to Albania seems to be calling us out through this commitment.

"We have supported Albania's cultural heritage in several ways in a tangible way, in the preservation and conservation of physical heritage, historical and cultural sites, archaeological museums, etc. But the spiritual heritage is an important part and it will be interesting to see how children and young people will think about it and what it means to be Albanian," says Andrea Ferrero, head of the Sustainable Economic and Social Development Section at the EU delegation in Albania, writes A2 CNN.

"At a time when the European integration process is rapid, Albania is increasingly exposed to the risk of losing and denaturing its thousand-year-old heritage, also because large Albanian families and conservative areas of this heritage are significantly exposed to the impacts of globalization, emigration and internal migration of the population," says Vasil Tole.

"Half of Albanians live in the diaspora and do not have schools to learn Albanian, which is the ABC of intangible heritage (which is still controversial as to how old it is), but the fact that it has been passed down for so long, even unwritten, is a great value and it is a great pity that it is now being lost, with most Albanians living in the diaspora. With the rapid capitalist development, even parents do not have time to sit and talk to their children about passing down legends or ballads. The younger generation reads very little. In school, very little is said about intangible heritage, about traditions, it seems like something out of fashion." - says the director of DMO Albania, who is also the initiator of the project.

Therefore, the common call is to commit to finding ways to transmit it not only to young people, but also to those outside Albania who want to maintain their connection to their roots. (A2 Televizion)

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